Seldomly a house comes on the market and sells itself. If it were that easy, every buyer would see a house, make an offer and buy the house. If it were really that easy, every house sale would happen as effortlessly as buying a cappuccino coffee and a chocolate chip cookie from a corner stand. Houses, however, don't sell like hot cakes.
It is hard for sellers to market their own homes. It is hard to invite strangers into your home and deal with critical comments and low offers that don't meet your expectations. It is hard to negotiate for a better price, or deal with the disappointment when no-one comes to view, and start again when an offer falls through. Is it the price? The condition of the house? Are you too pushy or is it the buyer who is fussy and has too much choice ... or is it perhaps the market? The answer to all of these is potentially yes. But the question is, which one is true for YOUR home? The hardest of all is for any owner who is emotionally invested in the sale of his or her home to see the situation through the eyes of a prospect - and that is why I am here. I can help you.
I made my mark in the property industry during the past three years, and have more than 30 years' experience in customer service. I have written, edited and published more than 500 business-to-client publications, have motivated and engaged staff and clients, and have educated more than 1 000 adults in achieving their life purpose and goals. I have served my community through not-for-profit work, mentored and coached, and facilitated events to strengthen the social fabric of the community. I am results-driven, have perseverance to market your home effectively, courage to be honest in my feedback and interactions, excellent communication skills and strong negotiation ability. I love working with people and helping them achieve their personal goals. And I can do that for you, too.
At Lew Geffen Sothebys we have the knowledge and the skill, accumulated over two-hundred years of showcasing and selling high-value properties and works of art. We have the processes, the state-of-the-art systems, the backup and behind the scenes support, and the solid credibility that comes with our unwavering ethical approach to marketing real estate.
Let me be your one-stop-shop for guiding you about the market, for presenting your home at its most authentic to attract a buyer who values the space and ambience of your home. Let me be the matchmaker between the perfect home and its new owner, the connector of dots, the problem-solver. Let me be the magic-maker who takes the pain away in the sales process! I can help you
- Provide insight into the current market conditions
- Provide relevant and up-to-date reports, using cutting-edge technology
- Provide price guidance
- Write fit-for-purpose ads that showcase your home and attract the right buyer
- Take professional photographs to showcase your home
- Create social and digital media awareness
- Approach and engage with potential buyers
- Host show days and open hours
- Qualify potential buyers
- Present all offers
- Identify problems and provide solutions
- Support you through the entire marketing, sales and transfer process
Work with me
Quote 1: Riana Visser: "Trying to sell your house is very stressful but I was lucky to have Susan Williams on my side when the market was at a dead standstill. She kept me informed, was very helpful and always in contact with whatever questions I might have. When I lost hope that my small place would sell, she continued to re-assure me that we would get a buyer - and she did, making sure the entire experience was as painless as possible for me."
Quote 2: Nicolie Smuts: "I cannot express my gratitude enough for Susan's exceptional service. Her professionalism, expertise, and commitment to customer satisfaction surpassed my expectations. Without hesitation, I highly recommend Susan to anyone in search of a reliable, trustworthy, and results-driven agent."
Helping people achieve their purpose and personal goals has always been my strength and my purpose. Bringing my passion into the property world, I strive to help sellers to have a happy ending before they move on to start a new chapter in their lives, and new owners find the right home where their life story belongs.
Call me.